About Events Blog Courses Resources Podcast YouTube
About Contact Support

Breakthrough Group Mentoring 

 

Ready to Transform Your Outdoor Service Business?

Click Here to Register Now

The Ultimate Growth Hub for Service Business Owners Who Want Real Results in 2025

Tired of working endless hours, dealing with nightmare clients, and still feeling stuck? Join the Untrapped Alliance and get the strategies, support, and systems you need to build a wildly profitable business—without burning yourself out.

The Untrapped Alliance gives you direct access to proven strategies, expert guidance, and a community of successful service professionals so you can overcome obstacles, make smarter decisions, and grow your business with confidence.

Does This Sound Like You?

  • You’re working harder than ever, but your profits don’t reflect your effort.
  • You feel overwhelmed trying to handle everything on your own.
  • Pricing your services feels like guesswork—and you’re tired of leaving money on the table.
  • You’re sick of chasing unqualified leads and dealing with clients who don’t value your work.
  • You feel stuck, watching competitors grow while you’re just trying to stay afloat.

Let’s be real:  Running a service business is tough. You're not alone in this struggle, and it's not your fault. Most service business owners are too busy working IN their business to work ON their business.


But here’s the good news:
With the right guidance, support, and systems, you can break free from this cycle and finally achieve the growth and profitability you deserve.

 Hi, I'm Keith Kalfas.

 

I used to struggle financially, living paycheck to paycheck in East Side of Metro Detroit in a job that was going nowhere.

Dreaming of financial independence, I started a landscaping business with low start-up costs.

Despite my initial fears about failure, advertising, and taxes, I was surprised to find a strong, consistent demand for landscaping services. My business thrived, even during tough economic times like the pandemic and recession, growing to over six figures in profit.

Don't Let 2025 Be Another Year of Seasonal Struggles...

Let's face it - in the outdoor service industry, off-seasons can be brutal. Depression kicks in when income drops, bills pile up, and stress levels soar. Many business owners enter each new season already behind, scrambling to catch up from winter's financial strain. But 2025 can be different.

Imagine starting the new year with a clear plan, proven systems, and a supportive community that helps you build a more stable, profitable business - one that thrives year-round, not just during peak seasons.

I believe everyone deserves the chance to achieve this kind of success.

*Here's what others are saying...

@LaMereLandscaping

 

That call with Dan was awesome.  Glad to be part of your Untrapped Alliance. Well worth the money.

@arminBiH

 

Ayy, let's go. The season is about to start money money baby

@codyhooser3333

 

Talk About Positive Motivation. This Guy (Dan Platta) has been there an Done All of it!!! Way Harder than us..

*Individual case studies. Results may vary and depend on multiple factors including implementation, market conditions, and individual circumstances.

Imagine What Your Business—and Life—Could Look Like…

  • You’re working smarter, not harder, and seeing consistent, higher profits.
  • You’ve confidently raised your prices—and your clients are happy to pay.
  • You have steady cash flow year-round, even during the off-season.
  • Your schedule is filled with qualified, high-value clients who respect your time and expertise.
  • You’re part of a community of ambitious business owners who support and motivate you.
  • Your business runs like a well-oiled machine, giving you more time with family and less stress.

This isn’t a pipe dream. It’s the reality for Untrapped Alliance members. And it can be YOURS too.

INTRODUCING...

The Coaching, Community, and Strategies You Need to Succeed.

The Untrapped Alliance is a unique business growth community for service professionals like you. It’s not just a program—it’s your unfair advantage in an overcrowded and competitive market. 

Here’s how it works: 

  1. Bi-Weekly Live Coaching with Keith Kalfas:
    Get actionable advice tailored to YOUR business challenges—straight from someone who’s built a thriving six-figure landscaping business from scratch. 
  2. Private Community Access:
    Surround yourself with like-minded, success-driven business owners who share ideas, provide accountability, and celebrate your wins.
  3. Proven Strategies and Tools:
    Learn what’s working right now in the service industry, with step-by-step workbooks, pricing templates, and confidence scripts you can use immediately.
  4. Session Recordings Library:
    Can’t make it live? No problem. Catch up on every session on your own schedule.

 

Here’s What We’ll Help You Master Inside the Untrapped Alliance: 

  • Pricing Like a Pro:
    Confidently set prices that reflect your value and secure a minimum 50% profit margin—no more losing money on jobs. 
  • Marketing to Dominate Your Local Market:
    Implement cutting-edge strategies to become “Five Mile Famous” and attract high-ticket clients effortlessly. 
  • Selling with Confidence:
    Use proven scripts and techniques to close more deals, handle objections like a pro, and present high-ticket offers that clients can’t resist. 
  • Seasonal Cash Flow Strategies:
    Learn how to maintain steady income year-round, even during slow seasons. 
  • Building Systems That Scale:
    Stop micromanaging and build a business that runs without you, so you can focus on growth. 

Week 1

(Get Replay)

How to Price Jobs Without Leaving Money on the Table

 Keith shared actionable strategies to help service business owners:

  • confidently set prices
  • secure a 50% gross profit margin
  • maximize revenue without underselling their value.

Jan 8, 2025

Week 2

(Get Replay)

How to Price Jobs Without Leaving Money on the Table

Keith and Dan Platta shared strategies to improve cash flow and financial management:

  • Track expenses accurately
  • Organize financial records
  • Monitor profit margins regularly

Jan 22, 2025

Week 3

(Get Replay)

Selling with Confidence

 

Keith and Steve D’Hondt shared key techniques to help business owners sell with confidence:

  • Build trust with potential clients
  • Present high-ticket offers effectively
  • Handle objections with ease

Feb 5, 2025

Week 4

(Get Replay)

Eric Reno - Five Mile Famous

Eric Reno revealed powerful marketing strategies to help businesses become Five Mile Famous:

  • Dominate your local market

  • Build a recognizable brand presence

  •  Attract high-quality leads effortlessly

Feb 19, 2025

Week 5

(Get Replay)

How to Price Jobs Without Leaving Money on the Table

Ashley Kalfas shared tips to elevate your social media game:

  • Create engaging, consistent content
  • Connect authentically with your audience
  • Use platforms to drive leads and growth

Mar 5, 2025

Week 6

(Get Replay)

Local Search Ads with Glenn Doman

Glenn Doman explained how to maximize results with local search ads:

  • Target the right audience effectively
  • Optimize ads for higher visibility
  • Convert clicks into paying customers

Mar 12, 2025

Week 7

(Get Replay)

Digital Marketing Secrets For Contractors -
Matt Thibeau

Eric Reno revealed powerful marketing strategies to help businesses become Five Mile Famous:

  • Dominate your local market

  • Build a recognizable brand presence

  •  Attract high-quality leads effortlessly

Mar 19, 2025

Week 8

(Coming soon!)

To be announced

 

Apr 2, 2025

Week 9

(Coming soon!)

To be announced

 

Apr 16, 2025

Here's What You Get Every Month:

🌟 BI-WEEKLY LIVE SESSIONS WITH KEITH

Every 2 weeks, join Keith for deep-dive sessions covering everything from pricing strategies to hiring, marketing, and scaling your business. These aren't theoretical lectures – they're practical, real-world solutions you can implement immediately.   

📱 PRIVATE COMMUNITY ACCESS

Connect with other serious outdoor service owners who understand exactly what you're going through. Share wins, get advice, and build relationships with others who are on the same journey.

đź“š EXCLUSIVE WORKBOOKS

Each topic comes with 1 (or more!) detailed workbooks that help you implement what you learn. Turn insights into action with step-by-step guides designed specifically for outdoor service businesses.

🎥 SESSION RECORDINGS

Can't make a live session? No problem. Every session is recorded and available for you to watch at your convenience. Never miss a valuable insight or strategy.

What Makes the Untrapped Alliance So Effective?

Unlike other programs that offer cookie-cutter advice or vague strategies, the Untrapped Alliance is built for action. Here’s why it works:

 

  • No Fluff. No Guesswork. Everything is based on real-world experience in the service industry.
  • Current Strategies: Learn what’s working NOW in today’s market—not outdated tactics.
  • Supportive Community: You’ll never feel stuck or isolated again.
  • Direct Access to Keith Kalfas: Benefit from Keith’s years of hard-earned wisdom and proven systems.
  • Seasonal Success: Get strategies designed to help your business thrive year-round, not just during peak season.

Your Investment: Just $97/Month

 

That's far less than a single yard maintenance visit. Yet the strategies you'll learn here could add thousands to your monthly revenue.

 

Think about it:  Just ONE tip that helps you price better, hire smarter, or market more effectively could pay for your membership many times over.

Click Here Now to Join!

Still on the Fence? Ask Yourself...

 

Where will your business be 12 months from now if you keep doing exactly what you're doing today?

 

The home service industry is changing. What worked yesterday won't necessarily work tomorrow. You need to stay ahead of the curve, and there's no better way than learning from someone who's already navigating these changes successfully.

 

Don't wait until you're burned out, stressed out, or priced out of the market. Join the community that's helping outdoor service business owners just like you build more profitable, enjoyable businesses.

 

The off-season doesn't have to mean financial stress and uncertainty. Join now and discover how to transform your business before the 2025 season arrives. Don't wait until you're in the middle of another slow season - get the strategies, support, and systems you need to make next year different. Your future self will thank you for taking action today.

JOIN NOW - $97/Month

THE Untrapped Alliance - REAL VALUE BREAKDOWN:

 

🌟 BI-WEEKLY LIVE STRATEGY SESSIONS ($497/month value)

  • Direct access to proven business growth strategies
  • Real-time problem solving for your specific challenges
  • Live Q&A with someone who's built a 6-figure landscaping business
  • Implementation guidance for immediate results
  • Current market insights and trends

📱 PRIVATE COMMUNITY ACCESS ($197/month value)

  • Network with serious outdoor service professionals
  • Share wins and get solutions to challenges
  • Build relationships with other success-minded owners
  • Exclusive peer support and accountability
  • Real-time feedback on your ideas and questions

đź“š IMPLEMENTATION WORKBOOKS ($147/month value)

  • Step-by-step action plans for each strategy
  • Custom templates and frameworks
  • Pricing calculators and formulas
  • System creation guides
  • Hiring and training blueprints

🎥 SESSION RECORDINGS LIBRARY ($97/month value)

  • Never miss a valuable strategy
  • Watch and rewatch at your convenience
  • Build your own business growth library
  • Access previous session insights
  • Review complex strategies at your own pace

 BI-WEEKLY LIVE STRATEGY SESSIONS  
$497/month

PRIVATE COMMUNITY ACCESS 
$197/month 

IMPLEMENTATION WORKBOOKS   
$147/month

 SESSION RECORDINGS LIBRARY   $97/month

 Total Real-World Value: 
$938/month

 Your Investment Today: Only $97/month (cancel anytime)

That's less than:

  • One basic lawn maintenance visit
  • A single employee's daily wage
  • A tank of gas for your truck
  • One small equipment repair
  • A local newspaper ad

Lock in the $97/month rate before it increases to $147/month 

Limited Time Founding Member Rate

*Here's what others are saying...

@JJLandscaping

 

This group is so worth the money. If you have questions or want to grow, JOIN this group.

Ready to Transform Your Outdoor Business?

Join the Untrapped Alliance Group Today

Your Success is Guaranteed

Try the Untrapped Alliance for 30 days. If you’re not 100% satisfied, let us know, and we’ll cancel your membership—no questions asked.

NOTE: Due to the digital nature of this program and immediate access to materials, refunds are not available after the initial 30-day period. Membership cancellation will ensure no further billing.

 

P.S. Stop guessing, stop struggling, and start building the business you deserve. Join the Untrapped Alliance today and take the first step toward a more profitable, less stressful future.

GENERAL DISCLAIMER

The Untrapped Alliance provides business education and community support. While we share successful strategies and real experiences, we cannot and do not guarantee any specific results, income, or success. Your results will vary based on many factors, including your effort, business skills, local market, and personal circumstances 

TESTIMONIAL DISCLAIMER

The testimonials and examples shown on this page are real experiences from actual members of the Untrapped Alliance. However, these results are not typical and are not a guarantee of your future results. Individual outcomes vary based on multiple factors, including implementation, market conditions, personal effort, and local competition. 

EARNINGS DISCLAIMER

Any earnings or income statements, or examples of earnings or income, are only estimates of what we think you could earn. There is no assurance that you will achieve the same results or earn any specific income. Your results will depend on your ability to implement the strategies, your work ethic, your business skills, and many other factors. 

EDUCATIONAL DISCLAIMER

The Untrapped Alliance is an educational and informational program. We are not providing legal, financial, or accounting advice. Please consult with appropriate professionals for advice specific to your situation. 

MEMBERSHIP TERMS

  • Membership is billed monthly at $97 USD.
  • You may cancel your membership at any time.
  • Due to the immediate access to digital materials, refunds are not available after the initial 30-day guarantee period.
  • Session recordings are only available during active membership.
  • The membership price may increase in the future; current members will be notified of any changes and maintain their original rate for as long as their membership is active. 

LIMITATION OF LIABILITY

The Untrapped Alliance, its creators, and associated parties are not liable for any direct, indirect, incidental, or consequential damages that may result from the use of the information, products, or services provided. By joining, you agree to take full responsibility for your actions and outcomes.  

PRIVACY POLICY 

We respect your privacy and are committed to protecting your personal information. Any data collected during membership enrollment or participation in the Untrapped Alliance will be handled in compliance with our privacy policy. We do not share or sell your information to third parties. 

Ready to Transform Your Outdoor Business?

Join the Untrapped Alliance Group Today